Playbook Creative is a London-based production company crafting cinematic stories at the intersection of sports and fashion. We partner with ambitious brands, athletes, and creators to develop emotionally-driven campaigns, documentaries, and branded films that leave a lasting impact.
Our team brings together directors, photographers, editors, and producers who share a commitment to storytelling with depth, elegance, and purpose. From concept to final cut, we handle the full production journey—building narratives that feel as strategic as they are human.
With work spanning Oxford United Football Club, Wilson Tennis, New Balance, Salomon, and original films featuring Olympians and cultural creators, we’re here to elevate voices, capture truth, and turn stories into brand legacies.
TESTIMONIALS
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Adam Benson - CMO, Oxford United Football Club
“Working with Playbook Creative was an incredible experience. Their ability to translate the heart of our club into an emotional story not only resonated deeply with fans, but also directly contributed to record-breaking season ticket sales in the first week of launch. They brought a level of storytelling, polish, and professionalism that elevated the entire campaign.”
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Howard Shu - 2x US Olympian 16', 24'
“Playbook Creative captured my journey in a way I never imagined possible. The film we created together helped me see my career through a new lens and inspired so many others who messaged me saying it made them reflect on their own passions. Their storytelling is both authentic and powerful, it brought my story to life in the most meaningful way.”
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Dylan Gee - Entrepreneur, Tennis Coach & Digital Creator
“Creating Dear Tennis with Playbook Creative changed everything. It wasn’t just a video, it was the most personal and impactful piece of content I’ve ever put out. It led to thousands of messages from people around the world and opened doors with brands like Wilson and the Public Investment Fund.”